Feedback 2016

2016-report

  • HODs managed nationally by National Trust and supported by Peoples Postcode Lottery
  • Locally Hampshire County Council & Sultan
  • Most important people to thank are the volunteers who give their time and effort to putting on these great events each year

WHO DOES WHAT

NATIONAL TEAM –

  • Plan annual themes
  • Co-ordinate all Registrations
  • HODs website and event listings
  • Regional workshops & online forum
  • Support event organisers
  • ‘How to’ guides & blogs
  • National media coverage
  • Produce promotional material
  • Collate all evaluation (inc numbers)

GOSPORT TEAM –

  • Source new events
  • Register events for ‘Hub’
  • Gosport website + social media
  • Printed flyer and programme
  • Recruit volunteers
  • Promote all year – more from June
  • Local media coverage
  • Distribute promotional material
  • Return ‘Hub’ evaluation

OUR TEAM

  • A Management Committee of up to 16 people (Spaces available on Management Committee and Sub Groups for anyone interested. Especially need web management and analysis skills)
  • Sub Groups for Events, Marketing, Website, Funding, Access, Projects, Development
  • Estimated 291 volunteers + 43 staff involved
  • Estimated 3960 (+50%) volunteer hours spent on administration and Registration (Increased hours due to online booking set-up and extra promotional events held.)

GOSPORT VISITOR FIGURES
RECORD BREAKING!

  • VISITORS = 13,655 (+9%)
  • EVENTS this year = 67 but 2 cancelled
  • NEW events this year = 25 (+20%)

National (early view – full report)

  • about 10% more Events than last year!
  • web statistics up,

– 700,000 more impressions over 4 days than last year

– increased dwell time

– unprecedented spike in traffic following a breakfast time mention by   Money Saving Expert’s Martin Lewis on ITV’s Good Morning Britain.

  • Some sites gave up counting after their figures doubled last years attendance

FINANCE

  • Income in 2016 £1000(County Councillors)
  • Costs for 2016 £1375 approx (£1898 in 2015)
  • Cost per head of visitor 9p (15p in 2015)
  • Bank Account at 01 October 16   £2,527

Sufficient in hand to run HODs next year

Additional funding opportunities anticipated for 2018

VISITOR PROFILE

Based on completed 508 (+179%) feedback forms

This information is vital for our future marketing and funding

 

 

 

 

 

 

 

 

 

 

 

  • People usually use more than one method ie from previous visit but also website and leaflet
  • Online promotion accessed by 33% (-4% )
  • ‘From Previous visit’ up to 20% (+6%)

  • 32% ‘not normally open’ (+3%)
  • 39% ’to learn more about site/area’ (same)
  • 16% ‘to have educational day out (+5%)

79% Gosport  (+2%)    9% Fareham (+1%)     3% Portchester-Portsmouth (-1%)           9% Rest of Country/world (-4%)

94% Enjoyable or Very Enjoyable (-2%), 4% Acceptable (+3%), 2% Not Acceptable (+1%)

  • New ONLINE system – teething problems caused some complaints – All bookers sent survey – Results encouraging
  • 77% Good or Very Good  12% neither Good or Bad       11% Poor or Bad
  • Most booked themselves.  Of those booking through GHODs very few had no internet/email.  Most of them had facility but wanted us to do it for them.
  • Team will review booking processes for 2017.

SPECIAL THANKS TO…

  • Gosport Tourist Information Centre Team (for their invaluable help all year around)
  • The Gosport Ambassadors (for helping to promote GHODs to the public)
  • Madam Mayor, Cllr Lyn Hook& Deputy Mayor, Cllr Linda Batty(for showing support by attending so many   events over 4 days)

do-it-again

Register your interest early!  Chat your ideas through with your local Team.

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